We believe that technology should be so smart that it fades from our consciousness. In order for technology to truly disappear, products need to be built by taking these pillars into careful consideration. Artificial Intelligence will automate tasks, Privacy by Design will allow users to truly connect with the AI, and great Design will make our interactions frictionless. 


Artificial Intelligence

The presence of intelligent behaviour in an autonomous agent. We believe that AI is a corner stone to building technology that can automate repetitive tasks and become smarter over time. 


Privacy by Design

The commitment to building privacy safeguards at the product, algorithm, and business model level. No user data should ever be harvested or sold, and sensitive information should be visible to the user alone. 



Creating with the intention of pleasing the senses through aesthetics and experience. The best design is invisible. We commit to making beautiful products that are a pleasant to use.